Occupation & salary Switzerland
Gross to net conversion
Our salary calculator works out your exact net wage – including OASI, DI, UI and withholding tax. The average salary is already filled in.
Calculated for the canton of Zurich, age 40, single, no children, no church affiliation. Use the full salary calculator for your personal details.
In many cantons households pay 20-40% more for health insurance than necessary. By comparing, Swiss households save CHF 1'200 per year on average.
Salary data
| By canton | Gross per year | Monthly wage |
|---|---|---|
| ag | 120,092 CHF | 10,008 CHF |
| bl | 98,615 CHF | 8,218 CHF |
| be | 102,185 CHF | 8,515 CHF |
| bs | 129,872 CHF | 10,823 CHF |
| fr | 113,077 CHF | 9,423 CHF |
| ge | 111,538 CHF | 9,295 CHF |
| gl | 113,077 CHF | 9,423 CHF |
| gr | 113,077 CHF | 9,423 CHF |
| lu | 110,423 CHF | 9,202 CHF |
| sg | 119,538 CHF | 9,962 CHF |
| sh | 113,077 CHF | 9,423 CHF |
| so | 113,077 CHF | 9,423 CHF |
| tg | 113,077 CHF | 9,423 CHF |
| ti | 91,026 CHF | 7,585 CHF |
| vd | 113,077 CHF | 9,423 CHF |
| zg | 113,077 CHF | 9,423 CHF |
| zh | 119,756 CHF | 9,980 CHF |
| By qualification | Gross per year | Monthly wage |
|---|---|---|
| No education | 85,000 CHF | 7,083 CHF |
| Continuing education | 100,000 CHF | 8,333 CHF |
| Secondary school | 82,000 CHF | 6,833 CHF |
| Higher secondary school | 95,000 CHF | 7,917 CHF |
| Vocational baccalaureate | 80,000 CHF | 6,667 CHF |
| Apprenticeship | 105,000 CHF | 8,750 CHF |
| University of applied sciences | 113,385 CHF | 9,449 CHF |
| University | 117,052 CHF | 9,754 CHF |
| By gender | Gross per year | Monthly wage | Ø age | Ø work experience |
|---|---|---|---|---|
| Male | 129,831 CHF | 10,819 CHF | 37.3 | 11.2 |
| Female | 92,174 CHF | 7,681 CHF | 36.0 | 8.2 |
The salary of a brand manager is influenced by several factors. Workplace location plays an important role: salaries in Basel-Stadt, Aargau, and Zurich tend to be above average, while pay in Ticino, Basel-Landschaft, and Bern is often lower. Qualifications also make a difference, with a university or applied sciences degree typically leading to higher earnings. Professional experience plays a role as well, although the data for this profession does not show a consistently linear relationship between age and salary. In addition, the size and industry of the company as well as the scope of the brands managed influence earnings. The data also shows clear gender-based differences in pay for this position.
Brand managers are responsible for the strategic direction and ongoing development of one or more brands within a company. Working closely with marketing, product management, and development, they ensure that the brand identity is consistently reflected across all products and communication measures. They monitor market trends and competitors, derive positioning strategies from these insights, and ensure that the brand promise remains credible in the long term. Their responsibilities also include planning campaigns, managing the marketing budget, and evaluating the success of individual measures. Brand managers work across industries, from consumer goods manufacturers to service providers and technology companies.
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